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Privacy Policy


1.       Overview 

Whateversmiles, a wholly owned platform of Whateversmiles Limited (collectively "we", “us”, the "Company", " Whateversmiles" ) respect the privacy rights of visitors and users to the Company’s website and of individuals who participate in, access or sign up to any of the Company's services, activities or online content (collectively referred to as "Services"). We endeavor to ensure that all our collection, transmission, storage and usage of personal data is carried out in compliance with the Personal Data (Privacy) Ordinance, Cap 486 of the laws of the Hong Kong Special Administrative Region (the "PDPO"). By providing your personal data to us, you are consenting to this Privacy Policy.

The term "personal data" shall have the meaning ascribed to it by the PDPO.


2.       Purposes of collection and use of personal data 

You do not need to supply any personal data in order to access the Company’s website. When you participate in or sign up to any of the Services, personal data is collected from you to enable us to provide you with the Services and benefits. You may decline to provide us with the requested personal data, but in such case we may not be able to provide the Services and benefits to you. By submitting your personal data you consent to the use of that data as set out in this Privacy Policy Statement.


Personal data collected from you may be used by the Company, without limitation: 

(a)     to identify you and any accounts you hold with us;

(b)     to verify your identity;

(c)     to provide you with various services offered by us, including but not limited to online shopping, direct marketing, event information and promotional messages (including mailings from Whateversmiles and its associate platforms and companies, Whateversmiles, Ani-One, Ani-Kids, Medialink Entertainment Limited and Medialink Animation International Limited);

(d)     to determine and verify your eligibility for discounts and promotions on products and services;

(e)     to handle and follow up service calls, enquiries and complaints;

(f)      to contact you regarding administrative notices and communications relevant to your use of the Website and/or the services offered by us;

(g)     to process payment instructions or collection of amounts outstanding from you in relation to the provision of the Services;

(h)     to handle order processing, billing and fulfilment;

(i)      to enable us to store your personal data so you do not have to re-enter it each time you purchase a product; 

(j)      to do direct marketing of the Services (see section “Direct Marketing” below);

(k)     to conducting research, statistical analysis and behavioral analysis;

(l)      to evaluate the effectiveness of our advertising and marketing campaigns;

(m)    to make customer profiling and analyze your purchasing preferences;

(n)     to enable you to participate in interactive features of our service, including identifying your friends or individuals, and sharing and communicating with them your shopping experience, when you choose to do so;

(o)     to make suggestions and recommendations to you of our goods and services that may interest you;

(p)     to customize the Company’s website and its content to your particular preferences;

(q)     to provide customer services and handle your account enquiries;

(r)      to handle any claim, action and/or proceedings against the Company or any party;

(s)      to prevent and detect any fraud activities;

(t)      to conduct auditing purposes;

(u)     to make such disclosures as required by applicable laws, rules and regulations; 

(v)     to use for any other purposes directly related to the purpose for which the personal data were originally collected.


Please note that if you are under the age of 18, we would strongly recommend you to seek prior consent from a person with parental responsibility for you, e.g. your parent or guardian, who may contact our responsible Customer Service Officer before using any services offered on the Website.


3.       Types of personal data collected 

Types of personal data collected by the Company may include, without limitation:

(a)     Your personal information and contact information such as your name, gender, date of birth, telephone or mobile number, social media contact, email address, residential address and delivery address;

(b)     Your credit card account details, including first 4 and last 4 digits of credit card account numbers;

(c)     Your household income range, and personal interest;

(d)     IP address, real-time geographic location data, browser settings, browsing records, and/or other Internet log information of your computer or mobile device.



4.       Use of Cookies

When you access the Website, we will record your domain name server address and/or email address and track the pages you visit and store such information in “cookies”. This is done without you being aware that it is occurring. Generally, we use “cookies” to estimate our audience size, gauge the popularity of various parts of the Website, track users' progress and number of entries in our promotional activities and to measure users' traffic patterns. Information and data collected by means of “cookies” will not be disclosed save and except for the circumstances listed out in paragraph 5.



5.       Transfer and disclosure of personal data 

All personal data collected and held by the Company will be kept confidential to the best of our ability. You understand however, that we cannot guarantee the security of transmission. We will not sell, rent or trade to any third party any personal information and data (in whole or in part) obtained from you without your consent. We agree to take all practicable steps to keep all your personal information and data confidential and/or undisclosed save and except under the following circumstances whereby the said information and data may be disclosed and/or transferred:

(a)     to any third party suppliers or service providers who have been duly authorized by us to use the said information and/or data and who will facilitate our services to you;

(b)     to Company’s affiliates, associated companies, business partners, agents, consultants who have been duly authorized by us to use the said information and/or data with the same confidentiality obligation to you;

(c)     where we need to protect and defend our rights and property;

(d)     where we are required to do so in order to comply with the applicable laws and regulations as required by governmental or statutory authorities; 

(e)     to any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential;

(f)      to any banks, financial institutions, credit card issuing companies or debt collection agencies; and 

(g)     where we deem necessary in order to maintain and improve our services. 


By using the Website and providing us your personal data and information, you have agreed to, consented to and authorized us to disclose and transfer your personal information and/or data under the circumstances stated above.



6.       Links to other websites 

To provide you with more information, the Website may provide links to other websites, including without limitation certain social media websites (such as YouTube, Facebook and Instagram). Personal information and data from you may be collected on these other websites when you visit such websites and make use of the services provided therein. Where and when you decide to click on any advertisement or hyperlink on the Website which grants you access to another website, the protection of your personal information and data which are deemed to be private and confidential may be exposed in these other websites. This Statement is only applicable to the Website. You are reminded that this Statement grants no protection to your personal information and data that maybe exposed on websites other than the Website. Where necessary, you may adjust the privacy and/or security setting in your computer/browser with respect to those other websites. To better protect your privacy rights, you are strongly recommended to refer to the privacy policy of such other websites. We assume no responsibility or liability for your use of such other websites.



7.       Security Protection of your personal information and data collected is our top priority

We will always strive to ensure that your personal information and data will be protected against unauthorized access. We have implemented appropriate electronic and managerial measures in order to safeguard, protect and secure your personal information and data. All personal information and data provided by you will be SSL encrypted and transferred to our server or such other servers of third parties whom are duly authorized by us, and will be stored electronically with proper electronic password implementations. Such personal information and data are only accessible by our own or our authorized third party's authorized personnel and such personnel shall be instructed to observe the terms of this Statement when accessing such personal information and data. Please rest assured that your personal information and data will only be kept for as long as is necessary to fulfill the purpose for which it is collected as mentioned in paragraph 2 above, unless you request us to cease to hold the same. Such request may render us unable to further provide our services, information and/or promotional materials for your benefit in the future.



8.       Direct marketing 

We may from time to time use your personal data to send to you marketing and promotional materials and information regarding our products, services, joint marketing offers and the like based on the personal information and data that you have provided to us. We may contact you by email, social media, SMS, text/picture/video message, telephone or mail. If you do not wish to receive such marketing and promotional materials and information from us, you may opt-out by informing our Customer Service Officer at or Unit 1001, 10/F, Tower 1, South Seas Centre, 75 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong. 


9.       Access to Data 

You may at any time request access to, make amendments to and/or obtain a copy of your personal information and data which are stored in our record. To exercise your rights, please email our Customer Service Officer at or by writing to Unit 1001, 10/F, Tower 1, South Seas Centre, 75 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong. We will endeavor to respond to your request(s) within 40 days after receiving the same wherever possible. The Company reserves the right to charge you a reasonable fee for complying with a data access request as permitted by the PDPO. Upon receiving the aforesaid request(s) from you, we may request you to provide personal details in order to verify your identity.


In the event of any discrepancy or inconsistency between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

We keep this Privacy Policy under regular review and place updates on our website from time to time.


Last Updated: January 2021

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